People nowadays have grown to rely on technology a lot more due to the pandemic. In 2020, around 58% of recruiters started using social media in the hiring process. If you want to get noticed, you need to create an engaging social media account.
Creating one isn't easy, though. It takes a mixture of creative and clever concepts to build a successful account. Luckily, we've rounded up some of the trending social media tips to attract new followers.
If you want to learn the best way to attract new followers, keep reading below.
Utilizing Hashtags for Maximized Reach
By utilizing hashtags, businesses can easily connect to new followers and expand their reach. Hashtags allow businesses to create vibrant and engaging conversations. This is while categorizing topics and allowing them to easily be found when searched.
When posting, businesses should always include a unique hashtag. They should also suggest their users utilize the same hashtag when responding. This allows users to easily find and engage with similar conversations, leading to new followers.
Influencers have a large reach. Leveraging their networks can quickly and effectively extend your reach to new audiences. It's important to focus on finding those who are already engaged in your brand.
Once you find the right influencer, you can then collaborate with them on content that is attractive to the followers you want to attract. Additionally, strategically promote the influencer's posts. This will attract engaged followers who you can then organically interact with.
Design and Execute Engaging Contests and Giveaways
Contests and giveaways can range from surveys and polls to challenges, giveaways, and sweepstakes. They should be properly designed and well-executed to be engaging and effective.
Brands should set clear rules and criteria. They should also give participants a timeline to keep participants interested. Regulations should be followed, and prizes should be appropriate to the participants.
Keep Your Content Relevant and Impactful
It's also important to keep your online content relevant and impactful so that it stands out from the crowd. Research hot topics within the industry you're targeting and provide valuable insight related to the topic. Make sure the content you post is well-written and consistent.
Stay active on your channel, post regularly, and engage with like-minded followers. Show personality and make your posts creative, humorous, and interesting. Put forth a clear message and strive to keep your content relevant and to the point.
Leverage the Power of Video Content
Social media videos provide a powerful way to promote yourself and your brand. They can convey messages and stories, and build relationships with viewers. Short, focused videos that are timely and relevant to your target audience are the most effective.
Additionally, promoting your videos on other social media platforms can help you expand your reach and engagement. You can hire a video production agency to help you. Hiring one can ensure that your videos are high quality and deliver your brand's messages accurately.
Pull New Followers With Trending Social Media Concepts
Trending social media concepts involve being authentic, relatable, and consistent. Effective use of visuals, interactive posts, and hashtags can also be used to attract new followers. All of these methods can be used to grow your online presence and attract potential customers.
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